Pivoting during a pandemic
The founders got their start creating custom furniture for a once booming restaurant industry in Chicago. With more parents working from home and families spending more time together than ever, Ever saw an opportunity. Creating children’s furniture that was meant to integrate into the home as a whole. We created a whole new brand from the ground up driving home the fact that the furniture was created and built locally by families that were just like theirs. Adding this personal touch made the brand more approachable and made the customer feel like family friends.
Ecommerce Retail startup
Branding, Email Marketing, Shopify Web Design & Development, Marketing, and Brand Photography.
Unlike our other Ever Play products which are just fine on their own, the Easy-E Easel needs The Chief Climbing Triangle as a stand, purchase them both together for endless creative play of all forms!Shop the Chief Climbing Triangle
Increased motor skill development, balance and control
Physical activity now for calm and settled later
Framework for muscle development
Sharpens mental focus
Adjusts for age appropriate challenges
Imagination with no boundaries
Engaging solo or with a friend
Sheer joy watching your child play
Release from worry and anxiety as your child safely tests and surpasses physical boundaries
Enjoy your coffee
Have an uninterrupted conversation with your partner or friend as your child plays
No eyesores—The Chief blends into any space; no cheap plastic or garish colors
Frustration-free set up, The Chief comes fully assembled
Optimize your hours—your child will nap longer or sleep later—he’ll be all tired out
20.5" W x 5"H x 32"L
Hardwood poplar dowels, blackened steel binding screws, and birch plywood. Our finish is water-based, lead-free, no VOC's and completely non-toxic.
A brand system that’s familiar and comforting
Using textures you’d find in your home we created an emblem that acts as a badge for their family-owned business. In our web designs, we integrated interactive modules and hover features to give their customers a more elevated experience compared to their competitors. We also made sure to show off the soft child-safe finishes of wood Ever produces.
Due to our marketing and design efforts Ever is growing at a steady pace. As a new brand and company we made sure to take the MVP approach providing tools and tricks for growth hacking as well as leveraging influencers. Not bad for growing from the ground up!